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What My Brand Says About Me

As online personalities, we are often asked to define what our brands represent and to describe what we do in a singular sentence. In a singular sentence, I’m a lot of things. I’m an adrenaline junkie, a foodie, a mom, a puppy lover – a lot of things. I can best describe my brand as I describe what it is that I hope to give people in the community of ‘Team Jess’, to – Inspire. Encourage. Empower.

I find inspiration in the places I visit, encouragement in my friends, and empowerment in the stories I write. It’s really refreshing when I can go places and cover stories, when I can team up with brands, and when I can get an insider look at all the things that really interest me, to then write about and share with all of you. I’ve been sharing a lot this week on the AT&T Pebble Beach National Pro-Am event that was held last week in Pebble Beach and the Foursome who shared their Fan’s Eye View of the tournament this year.

As I introduced the Foursome to you last week, I told you how I relate to each of them; being that I’m a mother of a 17 year old, an Army brat who’s moved every 3 years, and someone who also quit corporate America to pursue the dream of being creative full time. Learning about each of their stories individually helped me understand what about golf each of them loved so much. Last week I got to chat with them and these are their responses that really stuck with me.

I asked Dan what the one thing was that he’ll take away with him from this experience. He told me that the opportunity better helped him understand where he needs to be in order to reach his goal saying, “I can see that picture and I can imagine it and then I can go home and visualize it …. I know now what I need to do and where I need to be … turn the small goals into the big goal”.  As a visualizer myself, I was silently ‘wahoo-ing’ everything he was saying while taking notes.

I’d asked Tiffany the same question and if she had any advice for someone like me, who was interested in the sport but perhaps a bit intimidated by it, and for someone wanting to give up. She said, “It’s kind of like life, every day is not a great day. It’s not. And you just move on…. like anything else it takes patience, focus, commitment, you’ll be rewarded for those 3 things”. Again I was silently standing up giving her a slow clap because it couldn’t have been said any better. Patience. Focus. Commitment. Check! Check! Check!

Katie, the youngest in the group, was so poised and well spoken that you knew by talking with her that she held her own on the golf course and in life. She was also motivated by this special fan’s eye view of the event, having answered my question about what her new goals for the year were, saying, “My goal is to become a professional … this experience has motivated me go out there, give it my best and practice, and work my hardest to get to where I need to be in the future”. She’s a smart young lady and I’m so excited to see where the next 5 years takes her.

Before I let the Foursome get back to their activities, I spoke to Tim whose story really hit home for me since my dad was in the military for 23 years and I knew exactly where he was coming from. I asked Tim what about golf made the rehabilitation process for him something to look forward to, what about it changed him. He responded, “I’m the type of guy that if I do something I’m gonna do it and I’m gonna do it all out….to prove that I’m not broken. I might be scarred … I might look different and walk different, and have to live different, but I’m still me and I’m still able to do anything I wish to”.

I didn’t know what to say after that, I was pretty speechless, there were some pretty powerful statements made from these four and I’m so glad I got a chance to chat with them and get an insider view of their insider experience.

I’m inspired by each of their incredible stories, and I find it fascinating that I can relate to each of them as their brands sound a lot like mine! They each inspire, encourage, and empower and it’s wonderful to see that in this recap video reel of their “Fan’s Eye View” campaign and their week at the event here:

You can catch up on all of their behind-the-scenes photos and videos by following them on Twitter: @blackgirlsgolf @kthorsford @timlanggolf @thedanplan. Follow along in their journeys with me!

I hope you’ve had an amazing week and I can’t wait to catch you up on what happened this week!

Hugs,

Jess

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This post is in partnership with AT&T, celebrating 30 years of the #ATTPROAM.

 

 

 

Jess Golfs!

SPORTS AND FASHION!

I always find a way to incorporate my sense of style into everything I do…..including sports! Today I share with you this week’s goals and all of the week’s happenings…while wearing colorful kicks! I’ve been following the #ATTProAm which is being held just a hop and a skip away from where I am in L.A., and some incredible things have happened this week!

Let’s catch you up – I’ve been following the Foursome: Tim, Katie, Tiffany, and Dan who are receiving the VIP treatment for a Fan’s Eye View at this year’s #ATTProAm. You can follow them via twitter @TimLangGolf, @KtHorsford, @BlackGirlsGolf and @TheDanPlan.

Dan McLaughlin-2

This week I got to ask them each a few questions that I’m so excited to share with you! Some things they participated in this past week so far, besides an up close and personal experience during the event, they had the opportunity to meet with Veterans at the VTC Monterey and helped deliver food. They got to interact with kids at the Boys & Girls Club and be inspired by those they inspire, and they got to tee off on one of the most beautiful courses I’ve ever seen!

I’ve been so motivated by their stories and found that I relate to each of them in a different way but in a way that reminds me that we are all so similar in life’s struggles and in life goals. So I decided to set some fun goals for myself this week!

Look I'm golfing!

My goal was to play the course in as few strokes as possible…which for me is usually an embarrassing 4+ strokes per hole. Starting off with a reasonable yet attainable goal for myself….that is key. So I took my skills out onto the golf course….yes that is a Putt Putt course. You have to start somewhere right, and for me it was just fun to focus on the basics of form and swing.

Hole in 1!
Golfing during the day with no one around, I was really able to experience how a sport like golf- when appreciated, can be so calming as it requires great focus and attention. It’s easy to find the appeal in it even if I’m not so great at it. I think people love it for that challenge and the competitiveness of it when playing against someone or in a competition. It takes strategy but it’s also fun. It doesn’t hurt that the sport is played outside, on a beautiful field, where you can also enjoy being surrounded by nature…I especially love that part of it. Here is my ‘happy nature’ smile.

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Please be sure to check out the bios on each of the Foursome and see what about the sport they love so much!

Tim Lang:

Tiffany Fitzgerald:

Katie Horsford:

Dan McLaughlin:

 

Be sure to follow them for their event wrap ups! I’m looking forward to seeing what their favorite moments were! See you next week with more on next week’s goals!

xo – Jess

 

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This post is in partnership with AT&T, celebrating 30 years of the #ATTPROAM.

AT&T Pebble Beach

The AT&T National Pebble Beach Pro-Am And the “Fan’s Eye View” Foursome

For all of my fellow athletes and sports fans out there, this one’s for you! I’m so thrilled to be covering some of the excitement happening this year over at the AT&T Pebble Beach National Pro-Am and sharing them with you!

Let’s catch you up: this is a professional golf tournament on the PGA Tour,
held annually – every February, in Pebble Beach, California (wahooo that’s close to me!)

What does that mean? If you follow the sport of golf than you know that this is a pretty exciting time! What’s even more exciting is that this year, AT&T has invited four golf fans to the tournament to cover it from the fan’s perspective. More on why I’m so happy to have this Foursome represent all of us shortly.

So this February is the 30th year that AT&T is the title sponsor for the event, and they’re making it a special one by having this awesome Foursome come out to experience the event first hand! So if you aren’t able to make it out this year you’ll still be able to experience what it’s like to be there and what makes this tournament one of a kind.

I connected instantly with each of the four fans through their stories and I’ll explain why. First let me just say that they make we want to take my PutPut status to Professional!

Foursome_PB_HeadShots

Let me introduce you to the awesome Foursome that were invited out to the event and why I’m so excited to have them represent us while they’re there!

Meet Dan McLaughlin:

 Dan quit his day job as a commercial photographer (can I get a high five because we’ve all wanted to do this at some point but were too afraid to) to pursue golf professionally. I know first hand how scary it is to abandon a constant to pursue a dream. Dan spent 30+ hours a week practicing and perfecting a method he calls the ‘Dan Plan’. I’m excited to ask him what the ‘Dan Plan’ is and share with you his secret!

Meet Katie Horsford:

 Katie is 17 years old who has utilized golf as an outlet for her personal growth and as a motivational tool towards building her self esteem and personal identity. Like most teenagers her age, she found that navigating her way through life could be difficult and full of confusion. This is actually one of the reasons I pulled my daughter (also 17) out of high school after her sophomore year. However, through the sport Katie has developed into a confident and strong young lady and welcomes this exclusive opportunity, knowing that it’s one step closer to playing at Pebble Beach herself. I’m really excited to get to sit down with her and ask what her goals for this year are.

Meet Tiffany Fitzgerald:

 Tiffany left corporate America to take on an important leadership role. She founded the site, blackgirlsgolf.net, where she provides hands on instructions, ladies-only golf outings, and a supportive atmosphere for growth. As a woman of color, I am so happy to discover other women empowering one another and supporting one another in an encouraging way. She offers the education you need to be able to participate in conversation that you would’ve maybe have been intimidated by before. I’m excited to ask her what motivated her to become leader of such an amazing movement.

 Meet Tim Lang:

Tim is a Marine Veteran who after being terribly injured by an IED explosion in Iraq, utilized golfing as an amazing healing source and form of rehabilitation. He is a motivational speaker and is extremely inspirational to anyone who hears his story. He defied the odds and attacked his training with amazing perseverance and strength. I’m most drawn to his story because I grew up in the military world. My dad was a Drill Sergeant in the Army for 23 years, served tours abroad, and when he retired he found his peace in the sport of fishing.

 

I’m so inspired by each of their four stories and I can’t wait to experience all of the awesome things they’ll see and do while at Pebble Beach this year. The Foursome will utilize HTC devices and the AT&T Network to document their journey and share via social media during their week at the #ATTPROAM, and some things we can look forward to being documented are:

  • The Foursome playing in the Boys & Girls Club Pro-AM
  • Walking THE course with the Pebble Beach Historian
  • Teeing off on the iconic Pebble Beach course
  • Experiencing a meet & greet with pro golfer, Jordan Spieth

Not to mention they’ll also get to chat with some celebrities and help raise money for charity Golf pros! How amazing does all of this sound?! That’s just a splice of the activities that they’ll be participating in and documenting next month, so be sure to follow along on their journey as they share it all with us via social media. You can keep up with the Foursome via their Twitter handles and by following the #ATTProAm hashtag:

@TimLangGolf
@BlackGirlsGolf
@TheDanPlan
@KTHorsford

I’m beyond thrilled to share with you their responses to some questions I have for each of them and to get a more personal look at these four; as they get a more personal look at the #ATTPROAM for us! So stay tuned for an exclusive sit down with them and please follow them on Twitter (profile handles above), and you’ll use #ATTPROAM to keep up to speed with all of the happenings!

“The more relaxed you are, the better you are at everything: the better you are with your loved ones, the better you are with enemies, the better you are at your job, the better you are with yourself.” – Bill Murray

Have a great week!!!

xx- Jess

[Tweet “Show me some love and tweet my post <3"] This post is in partnership with AT&T. Brought to you by AT&T, celebrating 30 years of the #ATTPROAM. All opinions expressed in this post are my own as with everything I bring to you. ATT_PB 30 YRS-Full Logo