TECHNOLOGY AND STORY TELLING

I launched my brand back in 2009 and have developed an affinity of sharing my message through story telling. For me, it includes a side of comedy, always.

Being a creative in new media today means being able to do it all. To wear all the hats. Technology has been an especially vital tool in growing and conducting my business .. after all, it is entirely based online. It’s a beautiful thing to be able to engage with you all, across the globe, like we are now, time and space not stopping us! *says this while holding radio above head outside your window*

Celebrating technology and humanity came together this weekend when I was invited out to the Santa Monica Pier for the AT&T and TOMS #CelebrateGood event. To commemorate a decade of partnership between the two companies, I got to step inside a huge shoebox, and this is what they shared with us.

AT&T has helped TOMS grow their business since they began, 10 years ago, by powering their network and spreading their mission of one for one giving. Now, AT&T is giving fans a virtual reality experience that takes you on, “A Walk In Their Shoes.” I got to enjoy this incredible advance in technology that transported me to Colombia on an actual giving trip!

It’s pretty unbelievable how real it felt to be there along the giving trip. Being able to see the activities the kids were doing, and to look up, down, and around at everything they were seeing was unreal! I’m glad I was sitting down!

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I was immersed in experiences, after stepping aside from the VR station, I learned about the AT&T and TOMS partnership through this interactive 10 year timeline. Talk about being in awe of technology, I was using my feet to scroll through the years!

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Above is Blake Mycoskie, the Founder and Chief Shoe Giver of the company, who was on site walking around each station explaining the impact technology has had in sharing his company’s mission with the world.


I’m so happy to have shared this moment with you all, activating a shoe give, and being a part of this momentous occasion where technology and philanthropy came together. Fun fact, when you purchase a pair of TOMS, an additional pair is given to a child in need and the type of shoe gifted to them is dependent on where in the country they live!

I hope this inspires you to inspire and to view the 360 video and more, just click HERE for your VR tour!

If you could use your voice to spread a message, what would you say? We’re listening <33

 

 

 

 

 

This post is proudly brought to you in partnership with AT&T

LIGHTS, CAMERA, ACTION! – MY CAMERA SET UP

I like to do things nice and easy *said in the voice of Tina Turner* So when it comes to recording videos for my channel or taking photos for my blog, I TRY to stick to one piece of equipment because, convenience. However, in true form- I also really love having options! So this past year it’s really been dependent upon the type of content I’m creating and the type of weather conditions … can we say wahoo for an adventure series?! My ONE piece of camera equipment has turned into TOP THREE. I thought today I’d share with you my recent camera set up wheeee!

First up is my handy dandy vlogging camera. If you watch my video blogs and wonder how I get so much of the background in one shot, it’s this lil guy! I’m no camera expert but I know what works for me and what I do, and these are my tried and tested suggestions. If you’re just starting out, this is for you!

Price: $ Features: Auto focus, auto lighting, auto sound, auto is my new favorite word. Optional modes; low light, indoor, outdoor, sports. Perks: This is a great starter camera and for its capabilities it’s on the lower end in terms of price points. It also takes stills, so you can do video and picture, it has an adjustable touch screen, fits in the palm of your hand, and it’s tripod compatible. I know, you’re in love I am too!
My sketch comedy and more produced videos are shot on our Sony RX100 which is our most recent purchase. I was a little intimidated when we got it tbh! I got spoiled with my Vixia which does auto-everything for me. Having to learn how to adjust exposure and focus settings was like learning a foreign language. It was worth it though, image freedom to capture beautiful landscapes and keep its quality is everything! Price: $$ Perks: This camera is a beast. It can record in slow motion and 4 k- so you can crop and zoom in on your images and it’s still ultra crisp! It’s also pocket sized so you aren’t lugging around this huge contraption! You can see some of that in action with videos we’ve done here!

Bustin’ out the big guns here, we have our GH4! When I saw we, I mean Joe! There really isn’t comparing the GH4 to the other cameras we have, it’s in its own realm. The videos we’ve done with this camera are more cinematic looking, and in reference to quality, Joe shot some of his film with it. I really like how it feels like a heavy duty camera (I mean, it is) but it’s also user friendly for someone less experienced with DSLRs like yours truly. A lot of my travel series for the Parks was completed using this camera, and I can actually switch out the lenses and feel like I know what I’m doing! Full disclosure, Joe is sitting behind me making sure I give you all the right information on these because he’s the expert! I just bat my lashes and say, “can you light me, and is the sound on, oh oh and how’s the memory on the card?!” 

On the day to day I lean more towards the Vixia and the Sony because they require less set up and I can whip them out in moments of quick capture! Now on to lighting! This is HUGE! My set up at home requires day light and a window! But since I’ve been doing more beauty and lifestyle videos I decided I needed to up my game so that my up close shots were bright and clear.


1) My ring light is perfect for this, it’s bright and gives off a fluorescent glow, yes magic! The light is concentrated on my face giving it a halo effect and you’ll notice that most beauty videos on YouTube feature a ring light of sorts. This one is great because it’s adjustable so you can be sitting on your bed or vanity, or stand up and film. It also has a dimmer on it so you can go all in on the brightness or lessen the intensity. If you’re looking for a more fancier approach, here’s another option and it features a smartphone mount. P.S. Tripod not included so you’ll want to pick one up and this one is inexpensive and gets the job done.
2) Flo lights are a wonderful addition to your lighting kit, I use 1-2 depending on the lighting in the room. There is usually one sitting off to the side that acts as a hair highlight and backlight. You kind of want to create a triangle of lights around you so that there are minimal shadows cast and you’re nice and bright. I lean more towards daylight lighting vs tungsten, because I like to mimic the natural light coming through my home. Again, if you’re feeling fancy, here is another option for you!
3) My travel gear is different from my home gear because at home I have endless storage space. When we’re on location and we’re traveling around I try to pack as light as possible. This small light is ideal for travel because it’s about the size of your palm and fits snug around your phone or laptop. It radiates a hefty glow for its compact size and is reasonable in price. My monkey tripod peaks perfection in moments that I need an extra hand or am forced to wrap it around a vacuum handle to imitate a tall tripod! And it works!


I’ve really enjoyed learning about equipment and how to use each to better my business and I hope this helps you set up for your next session! There are so many options out there that it can be a bit daunting, I’m lucky to have Joe steer me in the right direction so take it from me, these are definitely investments.

Have you worked with any of this equipment and what is your most coveted? Any options out there that I should try? I love trying new things and reporting back my experiences so share your suggestions with me.

<3

 

Instagram – Hiding Likes, Algorithm Changes, and Cyberbullying

Wowza, now that’s a mouth full but here goes! Prepare yourselves for my word vomit. I’m not holding back.

So as you know, every day it seems like Instagram and other social platforms are changing their algorithms and policies. Or maybe you don’t know and therefore don’t care because it doesn’t affect you? *high five to you* But since there’s a lot of anxiety and frustration surrounding all the changes within the community, today I want to talk about:


  1. if and how it could affect creators (all users really, but specifically to those brand deal negotiators)
  2. what you can really do to keep up with the fackking algorithms and changes (other than chuck your laptop out the window)
  3. cyber bullying/ competition/ mob mentality/ ego- how I really feel. Here’s a preview: Instagram can suck it.

Fine, I’ll admit that came out harsh. Not wrong, because that’s how I actually feel but let me tell you why something as little as an app on a phone can really rile me up. I’ll start here.

1) does it affect its users? Okay, so if your money maker is a platform like Instagram where you team up with brands on the reg and they pay you to create content for a campaign (i.e. my Palmers hair care campaign) sure, maybe. But that depends on you and what you’re willing to do. Or not do rather. The algorithm is ever changing because their motives are to keep users on the app longer. Like all damn day. Like, don’t have a life and if you do, live it ON Instagram. They no longer feature the chronological feeds because they want to give you the content that you’ve proven to interact with the most.

It’s not you, it’s them. But it’s because of you that it’s them.

Hence, everyone and their mother made those “turn on my notifications” posts. See, the more you interact with someone’s content (watch stories, like, comment, blah blah) the more IG will prioritize that content for you. Not bad if you really think about it, they’re simply trying to curate content for you in the same way YouTube killed their Home page. But kinda sucks ass for creators because we’re constantly keeping up with ‘trends’, reaching for ‘low hanging fruit’… and all the other bad jargon that comes from it. It’s like this: there are people who base-line interact with your content and people who don’t interact at all because they’re just lurking or scrolling mindlessly through their feeds (I actually scroll mindlessly quite often. It’s not an app I want to open up and think about ya know). Well those interactions aren’t technically ‘interactions’ and now they don’t count towards your algorithm see? Because it’s not a human being making the decisions it’s all code baby.

ABANDON YOUR INSTAGRAM PODS

This is a whole other article I need to write. There’s a lot you may be doing to actually hurt you on IG, but we’ll talk about that later. My point in saying that is, there are things you can do to help move with the changes.

2) What can I do to keep up with all the changes? What I really meant to say was, “there are things you can do to try and beat the system”, but the system is a machine and you are not Johnny Five. Looping back around to the ‘things you may or may not be willing to do’ bit. If you’ve noticed a dip in all around interactions, views, Likes yada yada- here are the things you can do to basically be in everyone’s faces all of the time, which makes the machine go, “oh yea, we like this person, they’re really using every feature. Lets push out their content more”.

  • really use every feature. a) IG Live- at least once a week, even for a few minutes. Some people go Live every day. I am not those people. But I applaud their dedication b) story story story- on the daily. Oh you’ve been seeing people story more? Like a dozen times? Ya, they either love talking to the camera or they are trying to use every feature more c) In-feed post at least once a day. Post videos in feed at least once a week. Use the carousel feature in-feed as much as you can without going bonkers d) IGTV- at least once a week z) yes I said z because damn, anything else they want us to do? So z- use the GIFs, the Swipe Up feature, link all the things, use stickers…just go NUTS in your stories making them so fucking interactive that no one even knows what the hell you’re talking about anymore

Oh she mad.

Nah, she’s just done trying to dance when they tell me to dance. I’m venting here but I’d by lying if I said I didn’t do any of these things. I actually do ALL of them. It’s my job (I chose this, no regrets but sheesh can ya give the girl a breather) to overshare. I actually choose what I want to share very carefully because it’s a very vulnerable thing to do and also, that’s a lot of pressure for anyone I think. At the end of the day, my ‘job’ heavily relies on engagement and on how frequently I post to my blog, YouTube, and social media platforms. Sleep? I hardly know her.

If you have an audience on any platform, it’s my personal belief that you have a public responsibility to not fuck people up in the head

I told you, I’m not holding back. I say: HIDE THE LIKES. BUHBYEEE!!! Cool, let me focus on quality over quantity, let me breathe and not worry about if a brand will pass on my pitch just because it’s not getting enough ‘engagement’. I just think there’s a lot of ‘influencers’ who use their influence for BS and share a life that is unattainable to 99% of the real world. People talk about things without realizing that it actually influences young minds. I’ve been guilty of it myself, trust. The highlight reel is anything but REAL. I found myself pivoting my own conversations with my audience to try and do as much as I can- well as much as you can do really, on an application, without sounding cheesy or preachy. <— that is v hard to draw the line on. I actually like the idea of hiding likes because it

  • relieves people of the pressure-  “how many likes did I get”. That fake scale of self worth should be burned with fire.
  • no competition & comparison- or the reduction of, at least. Sadly a lot of this will exist whether or not the app actually exists and that’s a sad reality. The mob mentality on any public forum is REAL. And the egos and insecurities that drive people to bully others and to personally seek them out to attack them is disgusting. I’ve experienced so much of this myself and it’s got to stop. I don’t know who or how or when but can it stop already? Kids are dying, kids are killing themselves and others, and it’s sickening. Does this not haunt you? PS I’m talking specifically about our youth here. Yes adults too, but young impressionable minds are young and impressionable.
  • brands will measure worth more accurately and fairly- it will not be quantitive. But quality will actually matter when considering who hires who and P.S. brands will still have access to metrics and we’ll all still be obligated to disclose partnerships in accordance with FTC regulations. So this should not affect backend number stuff
  • less invasive and more truthful- people will Like the things they truly like and interact with things they truly want to interact with. And honestly, they’re probably already doing that. So often, the Likes equate to validation and clout. I understand that IG’s choice to hide Likes is probably less about wanting to do good in the world, and more about marketing tactics and making more money BUT I’d like to think that this change would be a good thing.

At the end of the day we can’t let this stuff affect us. We either go with the flow or riot right? LOL There’s a lot of things to give your energy to in your life. That’s the real stuff that affects us. All we can really do with the internet part of it, is to keep creating the things we want to share with the world + be our most authentic selves as much we can + stay sane through this crazy time in life. I mean, most of us only had to worry about someone at school passing us a note by accident, not posting about us to THE WORLD.

I know that was a lot. I just really wanted to talk about this since it’s been all over my emails, my work life, and the community. I’d really like to know what you think. And HEY, if you just wanna post about your life and not make it a drama with ‘morals of the story’ and ‘lessons we learned today’, that’s absolutely okay! But if that’s something you’re doing… does any of this make you go hmmmmm?

Are you affected? Do you care or nah? Have you seen the changes and what do you think of all this social media madness? P.S. thank you for always supporting me. Reading my posts, interacting with me on the Gram, all the things- it all shows your love and support so thank you so much, I see you <3

Sharing A Secret Family Recipe!

If you asked me to name a dish that reminds me of my childhood, a memorable tradition is having Shrimp Patties at every holiday and family gathering. Being one of Corrine’s favorites, my mom’s take on this Chamorro staple is what sparks nostalgia in our home the most.

My mom lives in Tennessee and we live in California so cooking together is difficult and recreating recipes without her close-by is even more difficult. She’ll say, “oh Neni (‘baby’ in Chamorro), it’s a pinch of this, a dash of that and stir, stir, stir.” My inability to convert a ‘pinch of this’ into any form of understanding just makes me wish she were here even more.

Luckily, the technology behind the new GE Appliances Kitchen Hub, releasing in May, will enable us to feel more connected; Whether it’s looking for recipes on YouTube, asking Google Assist to read me the ingredient list or calling my mom via video chat so she can supervisor the “pinch” ratio- it’s going to change the way we cook at home. To bring your families back to the kitchen together, GE Appliances has launched a special job search for the Great American Grandma! Any grandma can enter HERE and you can nominate any grandma! The fun part is:

  • it’s a year-long contract that will pay $50,000 for 10-15 hours of work per month, plus five new, top-of-the-line GE Appliances kitchen products and a GE Kitchen Hub for Grandma
  • Grandma will have THE best job ever! She’ll focus on sharing content on social media, sharing her secret recipes, telling all the family stories, and having all the fun!

Who will you nominate? Are you a Grandma ready to share your favorite secret recipes? What family stories will you tell?!

 

 

 

 

 

Thanks to GE Appliances for sponsoring this post!

Shrimp Patties

My mom's version of this traditional Chamorro recipe:

Ingredients
  

  • 2 cups flour
  • 2 whole eggs
  • 1 (10 oz) can evaporated milk
  • 1 tsp black pepper
  • 2 tsp salt
  • 2 tsp baking powder
  • 2 tsp onion powder
  • 2 tsp garlic powder
  • 2 lbs medium raw shrimp peels and deveined
  • 1 (10 oz) package frozen mixed vegetables thawed and drained
  • 5 cups oil for frying

Instructions
 

  • In a large mixing bowl beat the eggs together with the evaporated milk
  • Add in the flour, dry ingredients, and seasonings. Mix together with a whisk until smooth
  • Combine the shrimp and mixed vegetables and stir well
  • Heat your oil in a large pot under medium heat
  • Drop the batter into the oil by the spoonful (we used a large wooden spoon) and fry until golden brown. We flipped the shrimp patties half way during frying to ensure cooking on both sides
  • Use a bamboo skewer or toothpick to pierce the center of the patty, when it comes out clean they’re ready to be removed from the oil
  • Allow any extra oil to be soaked up by paper towels
  • Garnish with fresh chives and ENJOY!

HOW TO SPEND TIME NOT MONEY

If there’s one thing I would go back and tell my younger self, it’d be to invest in time not things. As a single mom – not only was I unable to save money each month due to my strained budget, but even if I had, no one had ever taught me what to do with it … or at least I don’t remember that part.

However, I do remember that each holiday no matter how dreary my bank account was, I made sure Corrine had gifts under the tree and a pumpkin to carve. Looking back, I can tell you exactly where my money was going . . .  child care, credit cards, and bills. Even now, many years later, I find myself in awe of how much I spent on things like fancy baby formula and phone bills! From one mama to another, from one human to another, we don’t have to be doing it all wrong.

I recently tried AT&T GoPhone prepaid service on a monthly plan with Unlimited Data, Talk & Text. We wanted to see how much saving on a common everyday service can lead to investments in our family that we’re able to make with the money we’re saving. Since I’m also a girl on the go- signing up for AutoPay and saving $5 a month on my GoPhone service is just a little icing on the cake. Who doesn’t like cake! Just having the financial control and pliable spending, has made all the difference. And, AT&T GoPhone has the nation’s best data network making the switch to GoPhone even more sweeter!

Always capturing our adventures on the go! Explore explore explore!

Luna is a super model. And also an adventure pup!

I try to capture all the memories I can with my phone and now they hang on my wall. 

Why yes, that IS 2 cameras you see, and the one taking this photo, AND the 3 phones we toted around lol 

What’s in my purse? Oh, just the essentials 😉 

Isn’t she a beaute!

We now actually have savings set aside especially for family vacations, adventures with our pup Luna, weekend travels with our friends, and most importantly – as of recently, for our upcoming wedding. Money isn’t everything but it sure does fund your options, and when you’re a parent who’s also planning a wedding, money goes away when all you want it to do is flow.

To pay it forward to you, my fellow adventure seekers and dream weavers (quick what’s the next line of that song?) we’re spreading the abundance and giving away a pair of tickets to the San Diego County Fair which we’re attending, and I’ll also have a giveaway for you on social media, where you’ll get to win a little something from AT&T GoPhone!

I love the work we do but I particularly enjoy when we get to team up with a premium brand that has an ethos that falls in line with what we’re already doing. As a mom, it’s important to me to save money because every penny counts, and with extra money you realize all the things you used to have to say no to. Let’s start saying yes, and you can say yes to this opportunity and enter our giveaway 😉

We’ll be at the San Diego County Fair on Saturday June 10th and we’d love to see you if you’re in the area! You can find us at the AT&T GoPhone booth from 2pm-4pm so I hope we get to say hello and bring it in for a hug! Plus you can play skeeball, ring toss or wiffle ball toss for free with a chance to win a prize at the AT&T GoPhone booth! You can enter our giveaway by sharing with us what you’ll do with all that extra money you’ll be saving and TAG me on Instagram. Use the hashtag #ATTGoPhone and #Giveaway. You can read all about it at https://www.att.com/gophone/ and we’ll announce the winners on my Instagram before the fair! 

Okay, don’t forget to call your mom, it was just Mother’s Day and she’ll appreciate it. I hope this post inspires you to do more, save more, and connect more!

So, what would you do with extra money each month? Each year?! Share with us your bucket list, your big dreams, and even some frivolous aspirations that you have! 

This post is proudly brought to you in partnership with AT&T GoPhone. All thoughts and opinions expressed here are my own as always.

VALENTINES DAY READY!

I’m so excited to share that you can finally shop my posts directly and see what products I’m currently using in my featured videos! You’ve perhaps seen this utilized by other creators on Instagram and Facebook, so if you aren’t on DubCandy already, download it (it’s free!) and add me! I’m jess_lizama over there just like on all of my other platforms. I’m sharing my most recent videos over there!

This week I have for you a Valentine’s day cocktail (Cupid’s Kiss to be exact), a ‘day to night out’ makeup look, and the worlds quickest and easiest flat-iron ‘beachy waves’ tutorial!

If you’ve already explored the app and shopped people’s posts and videos, please share them with me so I can see what everyone is most interested in these days! I’d love to know if you’d like to see more beauty stuff from me, or cooking and travel . . . let me know and I’ll recruit my Corriney to help me post more frequently on there! I love being able to link you to the things I’ve tried and tested, and I hope you enjoy these and it makes it easier for you to peruse the items I feature:D


Do you like posts where you can shop the products featured or do you feel distracted by the option? 

 

 

 

 

 

 

 

 

FTC: I am an affiliate with DubCandy but the products I feature and the opinions expressed here are mine. As always I’ll continue to share with you the things I truly use and love, and always in my honest opinion.

GO TEAM USA – CONNECTING OUR COMMUNITY!

It was such an inspiring experience in Venice Beach this weekend as I joined AT&T on the final stop of the Road to Rio tour! We celebrate and send off the US Olympic and Paralympic Team that AT&T has been a sponsor of for 30 years, and I got to connect with the #ATT-Fanmate community. I even tried my hand at a few activities that were on site simulating some of the Olympic sports!

The events were free and open to the public, held outside of the Venice Beach Recreation Center and it couldn’t have been a more perfectly beautiful summer day! The crowd really turned out as we all enjoyed the AT&T Road to Rio Trailers that were set up around the AT&T Main Stage. From a virtual reality experience in an Olympians point of view, to zip lining, and fun green screen photo activities, it was a fun and engaging afternoon.



We also got the opportunity to meet some Team USA athletes and enjoy live performances on the AT&T Main Stage by Hailee Steinfeld, Heffron Drive, Rachel Platten and others! Look at that view! I got to enjoy the excitement from the best seat in the house!

The best part of the day was sharing a special message to Team USA. I told them that we’re all so proud of them and that they’re already winners to us! I can’t imagine the dedication and perseverance it takes to become an Olympian! This weekend was all about connecting our community and having fun while communicating appreciation for the games and everything surrounding the Olympics and Paralympics.

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It’s motivating being an AT&T Fanmate and I especially experienced that this weekend being among all of the fans and the fun! Join me and connect at attfanmate.com and follow along with the hashtag #ATTFanmate! Don’t forget to tune in as Team USA competes at the Olympic Games starting August 5th!

What would’ve been your favorite activity to do this weekend? Do you have a special message for Team USA?! Good luck to our Olympians! 

 

 

 

 

 

This post is proudly brought to you in partnership with AT&T

JESS QUESTS- THE ROAD TO RIO

Over the years, I’ve become more and more athletic and you may not be able to tell from these ever-graceful gymnastic poses, BUT I’m pretty good at keeping my balance! The Road to Rio is underway, so I’ve been extremely excited to show my support of Team USA as I get ready to cheer them on at the Olympic Games!

As you know, I’ve participated in a lot of really incredible opportunities with AT&T, from supporting their golf tournaments to covering their philanthropic partnership with TOMS and more! I’m excited to announce that I’ll be joining the Road to Rio Tour with them LIVE, at the Venice Beach stop on July 23rd/July 24th!


As an influencer, I’m passionate about keeping you connected to the things that matter to me most and this partnership with AT&T will allow me to share with you a personalized interaction! From what the athletes are doing to gear up, to how YOU too can show your support and connect directly with the events surrounding the Olympic and Paralympic Games!

So join me in becoming an AT&T Fanmate at attfanmate.com and show Team USA some love by participating in the conversation! And, use #ATTFanmate in your social posts and follow the hashtag for updates! 

I’ll be at the Venice Beach stop at the end of July for the Team USA send off which is open to the public, so I hope to see some of you there . . . high fives and hugs will be given all day!

 

What’s your good luck message to Team USA athletes heading to Rio? Can we expect to see you along the tour?

 

 

 

 

 

 

This post is proudly brought to you in partnership with AT&T